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Sawyer Free Library

As our world bifurcates into technological fast and slow lanes, The Sawyer Free Library asked us to help them rebrand and create local marketing to raise the library’s profile and promote its ability to accommodate different learning needs, encourage critical thinking, and provide both personalized and collaborative experiences. The new branding needed to be relevant to the citizens of Gloucester and Cape Ann -- from the poet laureate to the underserved populations to digitally-fluent millennial moms – and able to present each of these segments with the new universe of information available to them through the Library in an authentic and meaningful way.

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