Strategy

Brand Assessment

Assessing your brand for consistency, tone and value. Whether a product or a service we look for consistency in messaging, marketing and customer experience. 

 

Focus Groups

A focus group is a small, but demographically diverse group of people whose characteristics represent your target market, and whose reactions are studied, especially in marketing and branding research.

 

Brand Experience

Brand experience is the sensations, feelings, acknowledgement, and behavioral responses created by brand-related interactions that are part of a brand's identity, communications, environments and customer service.

 

Media Strategy

A media strategy is a marketing plan of action that helps businesses reach their target audience.

 

Execution

Story telling

Storytelling and content marketing go hand in hand. Stories bring energy and emotion to a brand’s message and urges us to take action.

 

Campaign + Content Development

At its core, your content marketing strategy is your “why.” Why you are creating content, who you are helping, and how you will help them in a way no one else can.

 

Integrated Marketing

Creates a unified and seamless experience for consumers to interact with a brand; it melds all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media, through their respective mix of tactics, methods, channels, media, and activities, so that all work together as a unified force.

 

Branding

Is a process used to create product or service differentiation, build awareness and extend customer loyalty.

 

Distribution

Digital Marketing

Digital marketing, is the promotion of products or brands via one or more forms of online media and platforms.

 

Social Media

To build and promote the reputation of a brand, product or service via, Facebook, Twitter, Instagram etc.

 

eMail Marketing

Email marketing is one of the most cost effective ways to build personalized experience with your brand, product or service. An optimized email database ensures that the right message reaches the right customer at the right time and is tailored to their needs and preferences.

 

Traditional Marketing

Includes print advertising such as newsletters, direct mail billboards, flyers and newspaper ads.

 

Analysis

Marketing Analytics

Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI).

 

Marketing Optimization

Marketing Optimization is the process of improving the marketing efforts of an organization in an effort to maximize the desired business outcomes. Marketing optimization is performed on each individual

marketing tactic employed, as well as optimizing the fit of those tactics into the marketing strategy as a whole.

 

Attribution

The process of identifying a set of user actions (“events” or “touchpoints”) that contribute in some manner to a desired outcome, and then assigning a value to each of these events.

 

Customer Insights

Is an interpretation of behavior used to gain a deeper understanding of their customers and target audiences.

ARMSTRONG BRAND CONSULTING 2019
 email: info@armstrongbrandconsulting.com
P: 646.644.5037