Trust & Financial Services
…Built on Trust.
We developed a brand awareness campaign that highlighted the history of the community trust, while promoting the collective century of expertise and commitment of the Trust division of Cape Ann Savings Bank.
We also created a media strategy that reflected the preferences and comfort level of our market, without being overbearing. These included local radio advertising with senior executives, who communicated with listeners in an approachable manner while conveying insight and information with credibility and confidence. The integrated campaign also included print and online advertising, statement inserts, and high-visibility billboards positioned to catch the eyes of the many residents who traverse Cape Ann and commute to and from our communities every day.